What is Small Business Saturday?
In 2010, American Express and The National Trust for Historic Preservation began a partnership to take on the battle small business owners had been facing since the great recession: get new and more customers to their businesses so they can stay open.
As a way to attract customers and to remind shoppers during the holiday season to spend locally and at small businesses, Small Business Saturday was established. Small Business Saturday gives businesses a chance to showcase their unique products as well as remind customers why their success is important to the local economy.
When is Small Business Saturday?
November 27th, 2021
Small Business Saturday always lands on the Saturday following Thanksgiving.
As Thanksgiving weekend is the busiest shopping weekend of the year, due to Black Friday and Cyber Monday, having Small Business Saturday in between the biggest shopping days of the year reminds shoppers to consider supporting local and small businesses during the holidays.
Small Business Saturday in Hawaii
This year, more than ever, it’s important to shop on or share information regarding Small Business Saturday. Across the United States, small businesses have struggled to get by since the pandemic. Small businesses often lean on foot traffic to bring in customers as their marketing efforts and online presence are often more restricted due to having less resources and being forced to compete with larger companies.
While businesses hoped there would be more foot traffic as states reduced the amount of restrictions, that hasn’t been the case. As small businesses are struggling to make up what was lost, foot traffic is still down roughly 30% from 2019 on top of consumers spending more carefully.
Small businesses in Hawaii have especially struggled as the tourism industry that brings in millions of customers every year has drastically dipped as international travel is still heavily restricted. If you’re looking to find small businesses in Hawaii to support, Shop Small Hawaii is focused on bringing attention to Hawaii’s small business community.
Other ways to support small businesses
Besides spending money at small businesses, writing reviews, recommending to friends and family, as well as sharing their social media posts help give local, small businesses a way to grow their reach within their limited resources.
Keep an eye out for the popular hashtag, #smallbusinesssaturday. This is how small businesses are able to promote their products and services as well as any specials they’re offering.
While Small Business Saturday is often focused on shopping, small businesses also include places like restaurants, service companies, entertainment, farmers markets and much more.
Some of our favorite small businesses
- Pick up all of your home decor and gifts at Hamilton Boutique.
- Stop by Belle Vie for your health & beauty needs.
- Enjoy a steak and seafood dinner with takeout or dine-in at Tanaka of Tokyo.
- Accessorize with Hawaiian jewelry by shopping online at Maxi.
- Or stop by LC Creations, Lono God of Peace, Pure Stone, and WAHING Jewelry to add some fashion accessories to any outfit.
- Grab a quick and delicious bite to eat at Royal Lobster.
- Get outside and enjoy a rooftop dinner at Buho or Sky Waikiki!
To find more small businesses and other places to shop during the holiday season, checkout the list of best places to shop in Waikiki!